Talk to Me
Talk to Me is a horror film directed by brothers Danny and Michael Philippou.
The marketing campaign was focused on generating curiosity through a combination of social media strategies, influencers, OOH, impactful trailers and special actions.
Unique and disturbing plot elements were highlighted, such as the embalmed hand used to contact spirits, which became a key visual symbol in promotional materials.
Posters
Trailers
Influencers
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fridaluav
TikTok
Mexico
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soylf
TikTok
Mexico
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renatasantti
TikTok
Brazil
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gil.aparicio
TikTok
Mexico
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vivicake.real
TikTok
Brazil
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jumcassini
TikTok
Mexico
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Cinéfilosoficial
Instagram
Argentina
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entresustos
TikTok
Argentina
OOH
The campaign was developed in several Latin American countries, with emphasis on Mexico, Brazil and Argentina and included actions in the subway and on buses, billboards, sculptures on avenues, Billboards on buildings and highways, shopping malls and street furniture.
Special Actions
Uber Mexico Campaign
Since the target audience was young people, the digital campaign included activations on Spotify, Rappi, and Uber in several countries. The action had promotional content directly within the apps.
App users could see ads about the movie while using them, with banners and personalized messages promoting the premiere.
The campaign aimed to take advantage of waiting times in Uber to generate interest and attract audiences to the cinema.
Escape Time Brazil
Together with Escape Time Brazil a movie-themed escape room was organized, located in the Guarulhos shopping mall. The activity was directly connected to the movie’s plot, offering players a deep immersion into its universe.
The Talk to Me escape room ran for 16 days and attracted thousands of people who enjoyed the experience.
Press kit Brazil
The House of Terror Mexico
Interactive Filter for Social Media
Media
Open TV
The goal was to integrate the theme of horror and suspense into various TV shows in Mexico, Brazil, and Argentina. This included spots, product placements, and special formats such as the appearance of the supernatural hand in reality shows, magazine shows, and entertainment segments, sparking curiosity. We increased anticipation for the premiere by making the film feel more present in in the audience's daily lives.
Pay TV
Radio
Live radio coverage for the 'Talk to me' campaign in Mexico. Mentions were made on Los 40 in Ya Párate, El Tlacuache, and La Corneta, as well as on Exa with Jessy Cervantes and XXX.
Theater Materials
Thousands of units of each poster were produced and distributed across various countries, considering the commercial circuit, which had potential to exhibit the film. The strategy for standees was to maximize theater coverage. When the theater had a better horror movie performance, or best overall box office numbers, and foyer space, both standees (standard + special slate) were sent to maximize exposure.