We organized mysterious deliveries divided into three stages. The first included only a letter with a coded message in the serial killer's language. The second contained two monocles: one with a sinister image from the film and the other hinting at the upcoming release. All deliveries were interconnected, each providing a clue to the next, culminating in the last and most significant: the birthday cake sent on August 14th. Birthdays on the 14th are important dates in the film's narrative, but those who hadn't seen it had no idea why, and we wanted to create all this mystery around that date. All the influencers who posted the kit were intrigued and loved the gifts.