The movie Ferrari, directed by Michael Mann, is a dramatic biography that focuses on the life of Enzo Ferrari, the founder of the iconic Ferrari automobile brand. The film stars Adam Driver and Penélope Cruz.
The marketing campaign for Ferrari has been designed to maximize impact through a combination of digital and traditional media, strategic collaborations, and engaging content, with the aim of capturing the public's attention. Creatively, the campaign leveraged the figure of Enzo Ferrari, focusing not only on the world of car racing but also on the dramatic content of the film.
Posters
Trailers
Influencers
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escaleraf1
TikTok
Mexico
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cacabueno
Instagram
Brazil
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leonegabriel
Instagram
Brazil
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tkfouri
Instagram
Brazil
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Paulomelov_
Instagram
Brazil
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dicadacoca
Instagram
Brazil
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amandabrandao
Instagram
Brazil
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feepineda
Instagram
Brazil
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The campaign was developed in several Latin American countries, focusing on Mexico, Brazil, and Argentina, and included tunnels, walls, billboards, digital billboards, digital clocks, kiosks, elevators, shopping malls, and bus shelters.
Press Kit Brazil
A kit was created with t-shirts and caps, along with a copy of the book Enzo Ferrari: The Man and the Machine by Brock Yates.
It was sent to a list of influencers who shared detailed posts about the kit on their social media profiles. The response was incredibly positive.
Avant Premiere
With the presence of actor Gabriel Leone and other celebrities, the event included a cocktail reception and various activations. A total of 470 people attended.
